We build, operate, and grow businesses that last.
Sponge Labs is a holding and operating company. We own companies across tech, security, healthcare, and services, and we partner with SMBs to grow through marketing, software, and automation that actually performs.
One team. Every growth channel.
Software Development
Custom builds when off-the-shelf won't cut it.
Paid Media
Performance advertising across every platform your customers use.
Organic Growth
Compound channels that pay dividends for years.
Lifecycle Marketing
Turn first-time leads into repeat customers.
Customer Engagement
Capture every opportunity, whether inbound or outbound.
Analytics and Attribution
See every dollar, from click to customer to lifetime value.
Companies we own and operate.
Real operators. Real results.
A few of the businesses we manage and grow every day.
"Sponge Labs rebuilt our site, took over our tracking, and plugged every lead straight into HubSpot. We finally know which ads are actually bringing customers in, and our close rate has never been higher."
"Their team runs our ads and handles our marketing better than the agency we were paying three times as much. The phone rings, the jobs close, and we actually see where every dollar goes."
"From our patient intake flow to the Google campaigns, everything Sponge Labs touches just works. They think like operators, not an agency, and it shows in the results."
Have a business we should know about?
Whether you're looking for a growth partner, a marketing engine that performs, or the right co-investor, we'd love to talk.